It gained popularity in the 1970s and became a popular catchphrase, particularly in the counterculture movement. The origin of the phrase is uncertain, but it was first heard in the 1930s in jazz music. “Keep on truckin'” is a phrase of encouragement that means to keep going or persisting with something. The logo was also adopted by counterculture bands like the Grateful Dead and Phish, and it has become a symbol of the counterculture movement of the 1960s and 1970s. The Keep On Truckin’ logo is made up of a variety of different colors, such as maroon, silver, black, and purple. The phrase “Keep on Truckin” was also used on posters, patches, buttons, and bumper stickers and became a popular motivational message. The comic and its catchphrase, “Keep On Truckin,” quickly became popular among hippies and were much imitated and displayed during the hippie era. The logo was created by artist Robert Crumb in the early 1970s and was featured in his underground comic book, “Zap Comix.” The comic strip was a visual burlesque of the lyrics of the Blind Boy Fuller song “Truckin’ My Blues Away,” which featured an assortment of men drawn in Crumb’s distinctive style, strutting confidently across various landscapes. The strip was covered in copyright symbols, and ended with an ironic suggestion that readers buy "Keep On Shuckin '" merchandise.The Keep On Truckin logo features a man on the move, one arm extended and the other holding a cane or a stick. In 1972, Crumb published a one-page self-parody of Keep On Truckin', which introduced a variety of new poses and slogans, including "Keep On Rollin' Along", "Keep On Chunkin '", "Keep On Toodlin '", and so on. It was the only way out of being "America's Best Loved Hippy Cartoonist". That's when I started to let out all of my perverse sex fantasies. I was thrown off track! I didn't want to turn into a greeting card artist for the counter-culture! I didn't want to do 'shtick'-the thing Lenny Bruce warned against. You're a walkin' boy! You're movin' on down the line! It's proletarian. on the radio in the seventies who would yell out every ten minutes: "And don't forget to KEEP ON TR-R-RUCKIN'!" Boy, was that obnoxious! Big feet equals collective optimism. This stupid little cartoon caught on hugely. Was I now a "spokesman" for the hippies or what? I had no idea how to handle my new position in society!. I became acutely self-conscious about what I was doing. Crumb's notions Ĭrumb used the cartoon as an example of what caused the discomfort he claims he felt with his sudden fame during the late 1960s, saying: Ĭrumb has sued various entities to defend the copyright, including in 2005. Ĭrumb was offered $100,000 by Toyota to reproduce the image for a Keep On Truckin' advertising campaign, but refused it. Court of Appeals reversed that decision, and it returned to copyrighted status. Sales' request for summary judgment, and Keep On Truckin' became public domain. The drawing had also appeared on the business card of Crumb's publisher without the copyright symbol. The work was protected by the terms of the 1909 Copyright Act, and any omission of notice was considered to cause the work to be public domain. Sales claimed the work was in the public domain, because Crumb had not included the copyright symbol on the work, although he had done so in Zap #1 as a whole. Federal Court, and was heard by Judge Albert Charles Wollenberg, who had previously ruled against use of Walt Disney's characters in cartoon parodies by the cartoonists for the Air Pirates cartoons. In 1973, Crumb's case was accepted by U.S. Sales continued to sell unlicensed products after the settlement without paying additional fees. Sales, a producer of unlicensed Keep On Truckin' merchandise, reached a settlement of $750 for the past usage, but A.A. During the early 1970s, Crumb's lawyer started threatening lawsuits against anyone using the image without permission. The image has been imitated often without permission, appearing on T-shirts, posters, belt buckles, mudflaps, and other items. The cartoon's images were imitated and much displayed during the hippie era. A visual burlesque of the lyrics of the Blind Boy Fuller song "Truckin' My Blues Away", it consists of an assortment of men, drawn in Crumb's distinctive style, strutting across various landscapes. Keep On Truckin' is a one-page cartoon by Robert Crumb, published in the first issue of Zap Comix in 1968. Original 1968 Keep On Truckin' cartoon, as published in Zap Comix.
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